The year 1998 was a landmark in 'alternative music'. Indipop has grown in leaps and bounds in recent years. Entry of Indipop music has definitely widened the scope of contemporary music in India. Beyond any doubt, it has offered an opportunity to those young music talent who have a creative bent of mind. Quite a considerable number of them has earned widespread appreciation from the music lovers and thus gained celebrity status. Music channels such as Music Television (MTV) and Channel V have indigenised their music portfolio.