Mass Media
The concept of Public Relations is misunderstood by most of us. For some it is simply a means to get a lot of publicity for their products and services. Public relations as a concept is directly linked to public opinion i.e. how do the people react and what do they think of our working? Whether they look forward to us for our services? In short, are we linked by the people for what we are dong for them? Do they feel justified for paying for the services we render i.e. does the general public echo our claim that our decisions and policies have public interest in mind. In other words, do we receive a positive feed back?