Films and Television Introduction,Indian Populace,Television Programmes,Industry Reeling,Exponential Growth,Talkies,Mass Media

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Films and Television
Films and television programmes provide the main entertainment for the vast majority of the Indian populace. Our country has the distinction of producing the maximum number of films in the world with the industry reeling out no less than 800 features films in 1996. similarly, Doordarshan, India’s national TV channel, has recorded an exponential growth particularly in recent years, and now covers 86.9 per cent of India’s population. Cinema in India has come a long way since the ‘silent’ era made its on-screen debut way back in 1896. The intervening 100 years saw the movies become a ‘sound’ proposition transiting from ‘talkies’ to colour and large screen megabuck projections.

The Indian National Television Channel, Doordarshan, which made an unobtrusive entry in the late fifties has, of late, blitzed the world of entertainment, covering 84% of the Indian population in its sweep. Similarly, cable TV viewership has, in a short span of five years, recorded an exponential growth from 0.5 million to 10 million playing an important role in disseminating information, supplementing educational acitivites and providing entertainment

Not only films and TV programmes have becomes the main vehicles of mass entertainment, but these sectors have very high employment potential and also successful films and good TV programmes are increasingly being exported to other countries where, apart from BRIs, they are enjoyed by the people of these countries.
Let us first get ourselves familiar with two most important means of Mass Media

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