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Entertainment industry
Entertainment industry has a lot in store for animators. In this glamorous field, animators are in high demand. According to experts, entertainment industry is one of the fastest growing industries in India. Animation in movies is becoming huge rage as its viewership is not restricted to kids only but adults are also joining this bandwagon. With the craze towards animation among the viewers, the industry would need considerable trained manpower in this field.
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Animation in films
Animation is abuzz in film industry where so many experiments have proved successful. In many blockbusters like'Hum Tum', 'Krishh', 'Koi Mil Gaya', animation and special effects contributed in a big way to the success of these movies. On the other hand, it has been recognized that Indians are among the best animators worldover. They have served a lot to the Hollywood hits, such as, 'The Incredible', 'Lords of Ring', 'The Mummy' and more. Also, films are clamouring for good animators, providing enormous opportunities to the upcoming animators.
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Special Effects
Special effects are used widely in the entertainment industry. The success of'Krishh' has proved it. Expert comment suggests that special
effect sector has a long way to go. Filmmakers are now realizing the power of this medium and are using it to attract the maximum eyeballs. Think of
any film, be it 'Matrix Reloaded', 'Shrek', or Hindi films such as 'Main Hoon Na', 'Devdas', 'Dus', 'Paheli and numerous advertisements or online games where special effects are used as a base.
Special effects form an important part of animation. One who finds interest in special effect can opt for a specialized course in it, which is offered by most of the animation schools in India.
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Outsourcing
A new fever of outsourcing has gripped the country. Big names in global
entertainment industry like Walt Disney, Imax, Warner Brothers and Sony are signing up huge contracts with Indian animation companies. And cities in India like Mumbai, Chennai, Bangalore, Hyderabad, New Delhi and Trivandrum have emerged as the country's major animation hubs. Companies in these cities have dedicated themselves to the outsourced world of animation and special effects.
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Toonz Animation, Crest
Communications, Maya Entertainment, Silvertoon Studio, UTV Toons, Zee Institute of Creative Arts, 2NZ Studios, Pentamedia Graphics, Prasad Studios, Acropetal, JadooWorks, Color Chips and Heart Animation are some of the common names that are famous for their outsourced content.
According to the experts, India is becoming popular choice of west for outsourcing because our country has a strong base of English speaking workforce and animation requires familiarity with the English language.
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Secondly, India is recognized as the second biggest entertainment industry in the world, after Hollywood. Here, animation studios are well equipped with high-quality software engineers and all this is available at ,
a much lower cost. There are a good number of animation studios in India that can cater western projects at lower cost. That's why foreign entertainment firms are flocking to India. Outsourcing is highly paid and glorious sector for the animators.
World of web
Emergence of computer savvy world has provided a wide range of opportunities to multimedia specialists. Career opportunities for animators in this field are expanding, like never before.
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