Animation in Advertisement World
Animation made its entry in the field of advertisement in early 90's and has been gaining popularity since then. Whether it is buttery 'Amul' girl or famous 'Fido Dido' in 7up's advertisement, animation is making its presence felt in a big way. Popularity of animated characters among youngsters have made animation hip and cool.

Some experts opinion suggest that it is a nice way of doing a script. Besides, the visual appeal, many complex issues such as stunts, can also be done away with modern animation techniques.It is also a cost-effective method as a simple animation ad is comparatively less expensive than a commercial with celebrity's presence.

Moreover, some experts feel that, at times there is a problem with celebrities promoting products through advertising because of their rellglon. As such it is desirable to use animated characters because they are creed less and without any religion and evoke no malice or can't hurt anyone's feelings.

Another benefit of animated advertisements is their appeal to the common man. For example, Chintamani, (an animated character) of ICICI credential bank represents common man in the same way as Laxman's cartoons used to do. These kinds of characters have unique look but same approach, that is why whether it is upper or middle class, everybody can associate himself/herself with these characters.